St. Pete/Clearwater Charts Vibrant New Course for 2014

Love it when a plan comes together 😉 
Amped-Up Vibe, New Partnerships Announced at Annual Marketing Kick-Off

St. Pete/Clearwater, FL (November 13, 2013) – Visit St. Pete/Clearwater today unveiled its 2014 marketing plans, including a first-of-its-kind nationwide marketing partnership with Florida’s Natural, workplace elevator videos and snow-centric guerrilla marketing in cold-weather feeder markets, and a continued evolution of the St. Pete/Clearwater brand that encourages visitors to “Live Amplified.”

Florida's Natural

The new direction—unveiled before a packed house of industry partners, media and tourism-industry officials—showcases the youthful vibrancy and diversity visitors experience in the St. Pete/Clearwater area, from soaking in the sunshine to rocking a kayak through mangroves to diving into the mind of Dali.


The campaign fuses the area’s well-known draws with some of the area’s lesser-known visuals as well, such as a kilt-clad Highland Games competitor and a helmet-clad sponge diver. 


The St. Pete/Clearwater logo will also get a shot of adrenaline in 2014, bursting into 3-D in print and pulsing and spinning via animation in video and online (see examples in the new brand video here). The logo’s wavelike curlicues —which actually spell out “SPC”—will now appear in images and design elements, like the graphic pictured, which will be on the side panel of Florida’s Natural orange juice cartons that will hit the shelves in January.

“We’ve worked very hard to re-invent the St. Pete/Clearwater brand over the last six years,” said VSPC Deputy Director, David Downing. “So this amped-up evolution is built upon a solid foundation, one based on market research and proven results of consistent tourism growth across our target markets.”

In all, 12 million Florida’s Natural cartons will tout St. Pete/Clearwater’s brand in supermarkets around the country. They include a St. Pete/Clearwater vacation sweepstakes teaser on the front panel, as well as an entire side panel dedicated to a VSPC brand ad that directs consumers to enter to win a trip to the area, referred to as “the natural choice for a beach getaway.”


VSPC’s annual winter campaigns in New York and Chicago will be accented with giant snow sculptures in city settings, along with back-lit ads in 570 New York city subway trains and a massive train station takeover in Chicago. And, for the first time, VSPC will place street-level wintertime advertising in Toronto, touting warm weather slogans like “We Salt Margaritas, Not Sidewalks” via more than 40 back-lit urban panels.


Visit St. Pete/Clearwater Showcases Exciting Drone Technology

What do you think? I guess it’s the future 
New Video Features State-of-the-Art Technology Highlighting Area

St. Pete/Clearwater, FL (December 2, 2013) – Maybe you saw the news about Amazon’s plans to ship products via drones at some point in the future. Well, Amazon’s not the only organization tapping into state-of-the-art drone technology.
Drone VideoIn a new video, Visit St. Pete/Clearwater showcases a local photographer who captures images of the area like never before utilizing the unmanned radio-controlled devices.
The two systems are similar, however. Local resident Kevin Starkey is utilizing a quadcopter, a radio controlled device with four rotors, which is equipped with an onboard camera that links to flight goggles.

The result is incredible footage of parks, beaches, attractions and hotels throughout St. Pete/Clearwater from perspectives never seen before—like the photo above of the Renaissance Vinoy in downtown St. Pete. The flying device and technology goes places manned-vehicles can’t—like under tree limbs at Philippe Park or alongside buildings, and the resulting images are like none you’ve ever seen before.

See for yourself.


Downloadable Resources
St. Pete/Clearwater Drone Video